by Sandra Clayton | Jul 21, 2015 | Website Design
One concept that has always been of particular interest to me is the universal space that design occupies, somewhere between the written word and fine art. I’ve always thought that good design has a viewpoint – it tells a story. Even the subtlest detail or...
by Sandra Clayton | Jul 16, 2015 | Branding & Identity
As brand has become synonymous with interactions and experiences, marketers have to work harder to understand and deliver on customer demands. Nowadays, marketing is about more than rebranding and repositioning strategies, in the same way that it’s about more than...
by Sandra Clayton | Jul 14, 2015 | Social Media, Marketing, Content Marketing
Do you like what pops up in your news feed, or do you scroll past quickly and like or share the few posts that grab your attention? Facebook cares about improving the user experience and is constantly tweaking ranking algorithms to encourage engagement, particularly...
by Sandra Clayton | Jul 10, 2015 | Marketing
A lot has changed that affects how we view and conduct business. For one, our economy has changed. And as a result there are many, many people who once worked at large corporations who have been laid off or let go. A sizable number of these people are 50ish, and...
by Sandra Clayton | Jul 2, 2015 | Content Marketing, Conversion Rate Optimization, Design Strategy, Website Design
Having a polished, engaging online presence is now one of the most essential marketing tools for all industries. When it comes to financial services marketing, a website can drive traffic from targeted audiences and engage potential clients and investors. It can help...
