by Sandra Clayton | Aug 31, 2016 | SEO
Anyone can create a website, but attracting visitors is contingent on several factors — some of which you probably haven’t considered. Interesting, quality content can certainly bring in web traffic, but that alone isn’t enough in many cases. It doesn’t take long for...
by Sandra Clayton | Dec 2, 2015 | Content Marketing, Inbound Marketing
You’ve managed to squeeze writing a blog post in between everything else you do to grow your business. So you can move on to other things now, right? Sorry, but not just yet. Before you do, make sure you promote it through social media sites. In fact, your real work...
by Sandra Clayton | Nov 10, 2015 | Content Marketing
If you’re not convinced yet that a buyer persona is crucial to your business, or if you haven’t yet found the time to create one, you may want to move it the top of your marketing to-do list. Buyer personas help you identify exactly who you’re writing for so...
by Sandra Clayton | Oct 29, 2015 | Content Marketing
Content creation is an art form. If you want to become truly great at it, you have to allow yourself to fail. And keep writing anyway. Picasso didn’t become a masterful painter by picking up his brush and expecting magic to happen. He studied his craft and analyzed...
by Sandra Clayton | Oct 23, 2015 | Inbound Marketing
You may know your target audience very well. You know important details like company size, revenue, industry, job function and other demographics. But what you may not know is that that is just the tip of the iceberg when it comes to crafting a marketing message and...
