by Sandra Clayton | Dec 2, 2015 | Content Marketing, Inbound Marketing
You’ve managed to squeeze writing a blog post in between everything else you do to grow your business. So you can move on to other things now, right? Sorry, but not just yet. Before you do, make sure you promote it through social media sites. In fact, your real work...
by Sandra Clayton | Oct 23, 2015 | Inbound Marketing
You may know your target audience very well. You know important details like company size, revenue, industry, job function and other demographics. But what you may not know is that that is just the tip of the iceberg when it comes to crafting a marketing message and...
by Sandra Clayton | Oct 17, 2015 | Content Marketing, Inbound Marketing
Designing an email that looks great on all devices is no easy task, and for designers and marketers everywhere, it’s an everyday challenge presented with email campaigns. With most of email opens happening on phones, how well you design for mobile can often make or...
by Sandra Clayton | Oct 7, 2015 | Inbound Marketing
Maybe it’s because I grew up eating, drinking, and sleeping it. I just love business. One of my most vivid memories is sitting around the dinner table with my family talking shop. Of course, dinner was really code for “brainstorming session.” My...
by Sandra Clayton | Jun 30, 2015 | Social Media, Marketing, SEO, Content Marketing, Inbound Marketing
Is there really a return on the time you spend contributing to your business blog? After all, there are other activities you could be doing to grow your business. At first, it may seem that your time could be better spent with other activities. Maybe you’re more...
by yellowdot | Apr 10, 2015 | SEO, Inbound Marketing
So you’ve heard a lot about landing pages, you kind of have an idea about them, but when it gets right down to it, you wonder… just what exactly are they? If every page on my website is a page a visitor “lands” on, doesn’t that mean that every page on my website is a...
