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Pharmaceutical Website Design Tips for Better Engagement and Interaction

Pharmaceutical Website Design Tips for Better Engagement and Interaction

by Sandra Clayton | Sep 4, 2015 | Conversion Rate Optimization, Design Strategy, Website Design

Having a polished and engaging website is a must-have for all industries today, and healthcare marketing is no exception. In many cases, a website is your online face and the first interaction people will have will have service, product or brand. It’s critically...
5 Pitch Book Design Mistakes that are Killing Your Pitch (and How to Fix Them)

5 Pitch Book Design Mistakes that are Killing Your Pitch (and How to Fix Them)

by Sandra Clayton | Sep 1, 2015 | Marketing, Design Strategy

For investment bankers and mergers & acquisition advisors, the sauce is in the pitch book. As the single most important tool in your marketing kit, it’s how you show companies that you understand the culture of the business being pitched and illustrate unique...
Financial Services Website Design: A 12-Point Checklist

Financial Services Website Design: A 12-Point Checklist

by Sandra Clayton | Jul 2, 2015 | Content Marketing, Conversion Rate Optimization, Design Strategy, Website Design

Having a polished, engaging online presence is now one of the most essential marketing tools for all industries. When it comes to financial services marketing, a website can drive traffic from targeted audiences and engage potential clients and investors. It can help...
7 Steps to a Website Redesign that Guarantees Results

7 Steps to a Website Redesign that Guarantees Results

by Sandra Clayton | Jun 2, 2015 | SEO, Design Strategy, Website Design

At one point or another, it’ll be time to redesign your website. A redesign can take months to complete and requires a huge investment of resources, which is why every redesign needs to start with a clear set of expectations. If you know the problems you want to solve...
5 Ways to Create a Logo Design That Defines Your Brand

5 Ways to Create a Logo Design That Defines Your Brand

by yellowdot | Mar 28, 2015 | Design Strategy, Branding & Identity

While branding certainly encompasses more than corporate identity, your company’s logo will symbolize your value proposition more than anything else, so it pays to ask yourself the right questions before you hire a design firm. Keep in mind that a logo...

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