by Sandra Clayton | Aug 7, 2015 | Content Marketing
Social media is moving target. It’s always changing, and every time you think you’re finally up to speed, there’s a new platform on the scene. Keeping tabs on all of them can be a daunting prospect. This year alone, we’ve seen Facebook change the way organic content...
by Sandra Clayton | Jul 14, 2015 | Social Media, Marketing, Content Marketing
Do you like what pops up in your news feed, or do you scroll past quickly and like or share the few posts that grab your attention? Facebook cares about improving the user experience and is constantly tweaking ranking algorithms to encourage engagement, particularly...
by Sandra Clayton | Jul 2, 2015 | Content Marketing, Conversion Rate Optimization, Design Strategy, Website Design
Having a polished, engaging online presence is now one of the most essential marketing tools for all industries. When it comes to financial services marketing, a website can drive traffic from targeted audiences and engage potential clients and investors. It can help...
by Sandra Clayton | Jun 30, 2015 | Social Media, Marketing, SEO, Content Marketing, Inbound Marketing
Is there really a return on the time you spend contributing to your business blog? After all, there are other activities you could be doing to grow your business. At first, it may seem that your time could be better spent with other activities. Maybe you’re more...
by Sandra Clayton | May 19, 2015 | Content Marketing
Frequently Asked Questions. When was the last time you even thought about them? 10 to 15 years ago they were widely used on websites to answer customer questions. But now we have Facebook and Twitter. Our sites have contact forms so people can get in touch with...
![Secrets Of A Killer Blog Post: Content [Infograph]](https://www.yellowdotgroup.com/wp-content/uploads/2015/05/killer-blog-post-is-content_mini.jpg)
by Sandra Clayton | May 4, 2015 | Content Marketing
Not all blog posts are created equal. As marketers and business owners we must always strive to provide value by educating, entertaining, and engaging our readers. Killer blog posts speak directly to our audience’s interests and needs, with a distinctive voice that...
