by Sandra Clayton | Dec 2, 2015 | Content Marketing, Inbound Marketing
You’ve managed to squeeze writing a blog post in between everything else you do to grow your business. So you can move on to other things now, right? Sorry, but not just yet. Before you do, make sure you promote it through social media sites. In fact, your real work...
by Sandra Clayton | Nov 10, 2015 | Content Marketing
If you’re not convinced yet that a buyer persona is crucial to your business, or if you haven’t yet found the time to create one, you may want to move it the top of your marketing to-do list. Buyer personas help you identify exactly who you’re writing for so...
by Sandra Clayton | Oct 29, 2015 | Content Marketing
Content creation is an art form. If you want to become truly great at it, you have to allow yourself to fail. And keep writing anyway. Picasso didn’t become a masterful painter by picking up his brush and expecting magic to happen. He studied his craft and analyzed...
by Sandra Clayton | Oct 17, 2015 | Content Marketing, Inbound Marketing
Designing an email that looks great on all devices is no easy task, and for designers and marketers everywhere, it’s an everyday challenge presented with email campaigns. With most of email opens happening on phones, how well you design for mobile can often make or...
![14 Simple Ways to Boost Your Landing Page Conversion Rates [Infographic]](https://www.yellowdotgroup.com/wp-content/uploads/2015/10/14_Ways_To_Boost_Your_Landing_Page_Conversions.jpg)
by Sandra Clayton | Oct 1, 2015 | Content Marketing
Sure, you know how important landing pages are to growing your business. Landing pages give you customers and targeted leads that you can nurture as they move deeper into the sales funnel. What you may not know is that there’s a big difference between low...
by Sandra Clayton | Sep 11, 2015 | Content Marketing
As marketers, you know that search engine optimization is essential for driving traffic to your website, but what you may not know is that SEO is about more than satisfying search engine bots. Even though spiders crawl websites for data to display in search engines,...
